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FBC Holdings - Corporate Social Investment Policy It is FBC policy to be an active member of those communities from which it derives its livelihood and in which its customers and staff live. At the same time it is the company’s belief that Corporate Social Responsibility (CSR), today must be linked with an effort to assist in alleviating social problems in the areas in which the company or corporate body exists. Businesses and the communities in which they operate thus share a give and take or symbiotic relationship. It is in the business’ interest to build successful and thriving communities for its own good.
1. Definitions
- The term donation refers to assistance given without the expectation of any return even in the form of publicity.
- The term sponsorship on the other hand assumes that this is essentially a business deal, which is intended to be to the advantage of both the sponsor and the sponsored.
2. Strategic Objectives of the CSI Programme
- Contributing towards the community’s development
- Bonding with the surrounding community
- Attracting good will from the community
- Reaching certain specialised markets
- Leveraging support for an initiative from particular interest groups
- Getting visibility for our corporate brand
3. Allocation of Resources Appropriate allocation and measurement of resources allows for the measurement of all CSI projects, bringing about transparency. The CSI budget for the forthcoming year will wherever practical be based on the prior year’s post-tax figure. This figure is subject to review at the sole discretion of the Board of Directors depending on performance of the business and any CSI projects that may be in place.
4. Scope of FBC CSI FBC is involved in the social and environmental areas rather than simply in the trades aspect of development. One of the most important contribution that FBC can make to the society is to keep the economy buoyant. To this end, we will be involved in education, to ensure an educated society; one that is able to move its people to prosperity. The FBC Group will be involved in health to ensure a healthy society. SME development involvement is in support of a society that is entrepreneurial and can create wealth for its well being, as opposed to creation of a dependent young people. The FBC Group encourages and supports healthy competition and sportsmanship in the community for it is through good competition that we identify the best talent we have in any field. FBC supports the arts to ensure the preservation of the country’s heritage for generations to come.
5. Unpreferred Project The Group will not be involved in the political or religious projects; projects supporting individuals; projects supporting members of staff at FBC; projects supporting particular teams or small groups of people 6. Criteria for selection A CSI selection committee, approved by the company’s audit team will make the final decision on all projects. The company retains the right to withdraw its support at any point.
7. Applying for sponsorship from FBC A brief project summary of the project of not more than one page of A4 paper should be prepared and forwarded to The Marketing & Public Relations Division. A more detailed project proposal will be required once FBC indicates willingness to consider supporting the project.
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